Business Requirements

- Committed to doing the right thing for the planet, and supporting nature in the UK

- Looking to improve red-list species in the UK with a focus on their logo, the lapwing

- Marketing message important and ability to engage with the site

HABITAT CREATION

Solution

- Nature Broking sourced and partnered with the ideal farmer

- Designed a unique programmes to support client goals through change of grazing and grassland management

- Site visits to generate engaging marketing content and messaging

SUCCESSFUL NESTING SEASON

Outcome

- Lapwing increased due to Charles Tyrwhitt investment

- Farmer received financing for project

- Nature Broking worked with Charles Tyrwhitt to launch marketing campaign

- Retailer meets objective of helping specific nature restoration

PUBLIC AWARENESS

Crafted campaign

After hosting the Charles Tyrwhitt team on his farm on Coll twice in 2024 and with Rob’s help, the shirt-maker was able to put together a highly successful campaign for raising awareness of the red-list species, lapwing and the importance of this bird to the heritage of the brand.

“At Charles Tyrwhitt, we are committed to ‘doing things properly’ which is exactly what farmers, Rob and Romayne Wainwright, are doing on their farm. We are excited to be able to engage with the project through site visits, as organised by Nature Broking.”

Sam Shaw, CSR Lead, Charles Tyrwhitt